Sample report

A run that reached the cart and still failed the customer.

This is the report Agent Journeys produces, shown here for a product-selection journey on a fictional store. The surfaces are the real ones; the run is a worked example.

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Run #1042 · 7 steps · 15.2s · Alexa-style (simulated)

Run #1042· example-store.com Goal not reached Illustrative

#StepTimeResult

1 Load the starting URL and identify the product categoryexample-store.com/outerwear 1.2s OK

2 Narrow to waterproof jackets suitable for hikingexample-store.com/outerwear?filter=waterproof 0.9s OK

3 Open the best-matching product and read its specificationexample-store.com/product/ridgeline-3l-shell 1.5s OK

4 Confirm the jacket is suitable for cold-weather hikingexample-store.com/product/ridgeline-3l-shell 4.3s Partial

5 Determine whether the order can arrive before the 14thexample-store.com/product/ridgeline-3l-shell 6.1s Blocked

6 Add the selected product to the cartexample-store.com/cart 1.1s OK

7 Stop before payment, per the template guardrailexample-store.com/cart 0.1s Stopped

Score Reached the cart, could not satisfy the delivery requirement.72

Step-by-step replay

Every action, and what the agent saw.

Select any step to expand what the agent actually did, what it observed, and the frame captured at that moment.

Example run. Sample data for a fictional store — nothing here was measured on your site.

Run #1042

The agent could not complete the job on your site.

Alexa-style (simulated) Simulated 15.2s Manual runner v1 · grader v1

Goal not reached

The correct jacket reached the cart, but the delivery deadline the customer asked for could not be established anywhere before checkout.

Website

Score

Reached the cart, could not satisfy the delivery requirement.

Task completionDid the agent finish the job it was given?72

Selection qualityDid it pick the thing that actually matched?94

Factual accuracyDid what it reported match your facts?61

FrictionHow much work the site made it do.48

Action readinessCould it act at the point it needed to?35

ConsistencyDoes the same journey land the same way each time?Needs 3+ comparable runs

Graded by claude-haiku-4.5 · grader v1 · prompt v1 · confidence 0.86

Steps

7 recorded

Actual action

No delivery estimate on the product page; checked the cart and shipping pages

Observation

Delivery dates are only calculated after a postcode is entered at checkout, which is past the point this journey is permitted to reach.

Simulated shopping-assistant profile styled after Amazon’s Alexa for Shopping (formerly Rufus). This is Omni Impact’s own agent configuration — not Alexa, and not affiliated with, endorsed by, or operated by Amazon.

Recommended fixes

Three changes, ranked by what they unblock.

Every finding arrives with the run that produced it and the dimensions it moves, so the work can be prioritised against something.

Expose delivery estimates before checkout

A postcode-free estimate on the product page would have let the run satisfy the customer’s deadline requirement instead of abandoning it.

Unblocks

Action readiness · Task completion

Publish temperature range in the specification table

Cold-weather suitability is implied by the copy but never stated as structured data, so it could not be verified.

Unblocks

Selection quality

Retire the outdated returns page

A legacy page still states a 14-day window against a configured 30-day policy, producing a factual-accuracy discrepancy.

Unblocks

Factual accuracy

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