Otterly.AI and Omni Impact both track how AI engines answer the questions your buyers ask. Both publish their prices, both run your prompts daily, and you can start either one online the same day.
The difference is which engines come with the plan. Otterly includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, and sells Google AI Mode, Gemini and Claude as add-ons priced per plan. Omni Impact includes ChatGPT, Google AI Overviews, Google AI Mode and Gemini on every plan.
So which one costs less depends on two things: how many prompts you track, and which engines your buyers use.
We make Omni Impact, so read this as a vendor’s comparison. Every fact about Otterly.AI below links to Otterly’s own pricing page, and we say plainly where Otterly is the better choice. Facts were checked on October 14, 2026.
How Otterly prices engines.
Every Otterly plan includes four engines: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Three more are sold one at a time, and each add-on’s price rises with the plan:
- Google AI Mode: $9, $59 or $149 a month on Lite, Standard or Premium.
- Gemini: $9, $59 or $149 a month.
- Claude: $29, $109 or $439 a month.
The plans themselves are $29 a month for 15 prompts (Lite), $189 for 100 prompts (Standard) and $489 for 400 prompts (Premium), with 15% off when billed annually. Standard and Premium can add 100 prompts for $99 a month. Enterprise starts at 1,000 prompts and adds SSO.
This model lets you pay only for the engines you need. It also means the plan price is not the full price if your buyers use Google’s AI Mode or Gemini.
Side by side.
Where Otterly.AI is the better choice.
Otterly is a solid product, and for some teams it is the better fit. Choose it if:
- You want the lowest price to start. Otterly Lite is $29 a month for 15 prompts, or $47 with AI Mode and Gemini added. Our smallest plan is $59 a month.
- You need Microsoft Copilot, or Perplexity daily on every prompt. Both come with every Otterly plan. Omni Impact does not track Copilot today, and our Perplexity checks are daily only on daily prompts.
- You need an API or MCP access now. Otterly’s Standard plan includes 2,000 API requests and 2,000 MCP requests a month. Our API is not available yet.
- You want AI bot traffic next to AI answers. Agent Analytics comes with Standard and Premium. We don’t offer that today.
- You need Claude checked often. Otterly lists daily tracking on every plan and sells Claude as an add-on. Our Claude checks are weekly on daily prompts and monthly on the rest.
- You run several workspaces with a large team. Standard and Premium include unlimited workspaces, and every plan includes unlimited team members.
Where Omni Impact is the better choice.
Choose Omni Impact if:
- Your buyers ask Google’s AI Mode or Gemini. Every Omni Impact plan checks every tracked prompt daily in ChatGPT, Google AI Overviews, Google AI Mode and Gemini, with no add-ons.
- You track 100 prompts. At 100 prompts, Omni Impact Pro costs $128 a month less than Otterly Standard with the AI Mode and Gemini add-ons.
- You want Claude on a plan rather than as an add-on. Our Premium plan includes Claude. Otterly’s Claude add-on is $109 a month on Standard and $439 on Premium.
- You want help acting on what you find. Every plan turns findings into recommendations for new content, content changes and technical fixes to your site. You can generate a fix and publish it through connected apps such as WordPress and GitHub once you approve it, and the Omni agent drafts new content for your review.
You can also start for free. The AEO Readiness Check shows how readable your site is to AI engines before you pay for anything.
What it costs to start.
On Omni Impact, the smallest plan is $59 a month, or $49 a month billed yearly, at launch pricing. It tracks 50 prompts and checks each one daily in ChatGPT, Google AI Overviews, Google AI Mode and Gemini.
Otterly starts lower. Lite is $29 a month for 15 prompts in ChatGPT, AI Overviews, Perplexity and Copilot, or $47 with AI Mode and Gemini added. If 15 prompts cover the questions you care about, Otterly is the cheaper start.
The order flips at 100 prompts. Here is the monthly cost of tracking 100 prompts in ChatGPT, Google AI Overviews, AI Mode and Gemini, at monthly prices:
Otterly’s higher total also buys Microsoft Copilot and daily Perplexity on every prompt. Ours has no Copilot and checks Perplexity daily only on daily prompts. If you don’t need those two, Omni Impact covers the same four engines for less.
At the top of both ranges, Omni Impact Premium is $499 a month for 350 prompts and includes Claude. Otterly Premium is $489 a month for 400 prompts, or $787 with AI Mode and Gemini added.
Questions to ask any AI visibility tool.
Whichever vendor you pick, these questions separate a useful tool from a pretty dashboard:
We explain the difference between those outcomes in Mentions Are Not Citations.
How we wrote this comparison.
We took every Otterly fact from Otterly’s public pricing page, checked on October 14, 2026. We quote its monthly prices; Otterly takes 15% off for annual billing. We took every Omni Impact fact from our own pricing page and our How we measure guide. We did not use Otterly’s product under a paid contract, so we describe its features as Otterly describes them.
Pricing in this category changes often. We will review this page at least every 90 days. If something here is wrong or out of date, email [email protected] and we will correct it.
Otterly.AI is a trademark of its owner. Omni Impact is not affiliated with or endorsed by Otterly.AI.