Brand kit

The Omni Impact logo, colors and type.

Everything you need to show Omni Impact correctly. Our logo is the blue circle, in full color only.

Logo

SVG is best for the web and print. PNGs are 2048 px wide with a transparent background.

Omni Impact logo, for light backgrounds
For light backgroundsSVGPNG
Omni Impact logo, for dark backgrounds
For dark backgroundsSVGPNG
Omni Impact symbol, symbol
SymbolSVGPNG

Colors

Tap a color to copy its code.

  • Charcoal#141519
  • Cool white#F9FAFB
  • Blue, on light surfaces#3269C7
  • Blue, on dark surfaces#5B8FE0

Type

Shown in our own faces. Each names the free font to use if you don’t have ours.

  • HeadingsOmni Impact BrandBuilt on Plus Jakarta Sans.
  • Body and interfaceOmni SansBuilt on Inter.

Using the logo

Do

  • Use the version made for the background: light on light, dark on dark.
  • Use the symbol alone only where Omni Impact is already named.
  • Leave space around it of at least a quarter of the circle’s width.
  • Keep the symbol at least 20 pixels tall.

Don’t

  • Make a black, white or one-color version. There isn’t one.
  • Stretch, rotate, crop, redraw or change the blue gradient.
  • Type “Omni Impact” in a font next to the symbol. Use the logo file.
  • Stretched
  • Rotated
  • Cropped

Writing about Omni Impact? Email [email protected] and we’ll send what you need.