# Reporter FAQ

## What problem is Omni Impact trying to solve?
Brands need to understand how AI answers describe them and what information those answers rely on. Omni Impact connects that investigation with practical website and content work.

## Who is it for?
Brand and marketing teams, and agencies doing this work for clients. Those are intended audiences, not a claim about the composition or size of the customer base.

## Is AEO a replacement for SEO?
It is an additional way to frame discovery and measurement. Useful, accessible, accurate website content still matters. The kit's external context includes Google's own guidance, which should be considered alongside vendor claims.

## What is different about the product's approach?
Its stated emphasis is connecting sampled answers and sources to diagnostics, reviewed changes and subsequent measurement. This is a description of the intended workflow, not an independently tested claim of uniqueness or superiority.

## Can the company make an AI system recommend a brand?
No guaranteed placement is offered in this kit. Independent providers determine their own answers. A business can improve its information and observe responses; it does not gain control of those systems.

## Does a citation mean a recommendation?
No. An answer can link to a source without endorsing its business. It can mention a brand negatively, mention competitors alongside it, or recommend something without a directly corresponding citation.

## Are these the exact answers a customer sees in ChatGPT or another app?
Do not assume that. A provider route, model version, search setting, time, geography and a user's personal context can all matter. Describe the actual sampled execution surface rather than equating it with every consumer experience.

## Which models are covered?
On October 14, 2026, the public pricing page said every plan checks every tracked prompt daily in ChatGPT, Google AI Overviews, Google AI Mode and Gemini. Pro adds Perplexity and Premium adds Claude. Grok (from Pro) and an open-model pack of DeepSeek, GLM, Qwen and Kimi are add-ons. Access, check frequency, precise versions and routes vary by plan and configuration. Reconfirm coverage for the planned demonstration.

## Does it monitor Google AI Overviews or Microsoft Copilot?
Google AI Overviews and Google AI Mode are on the public coverage list for every plan. The company reports checking every tracked prompt in both surfaces daily since its October 3 release, which said the change would roll out to every workspace over the following days; this is company-reported, not independently verified. Microsoft Copilot is not on the public coverage list. Do not infer Copilot monitoring from general optimization advice or a category name. Ask the company for a current, surface-specific demonstration before reporting support.

## What does the free readiness score mean?
It summarizes the website properties the diagnostic checks. It is not proof of inclusion in AI answers, a provider certification or a forecast of customer acquisition.

## Will adding structured data or llms.txt guarantee visibility?
No. Any suggestion should fit the website, be accurate and be evaluated against the relevant platform's current guidance. There is no universal file or markup change that guarantees a citation or recommendation.

## Does a proposed fix automatically change a website?
The public workflow describes explicit publishing actions and review paths. The available action depends on the connection and permission. Ask to see approval, delivery and change history for the specific path; do not assume every integration publishes or supports the same reversal behavior.

## What is new?
The company-reported October 3 release introduced new plans: every tracked prompt checked daily in ChatGPT, Google AI Overviews and Google AI Mode, daily prompts with a faster cadence on other engines, and Grok and open-model add-ons. Other October notes describe product documentation, AI search volume estimates, a Share of Voice redesign, guided setup, a Google Analytics 4 Outcomes view and a public How we measure guide that replaced the in-app Methodology page. The October 4 release lets a customer open the AI answer behind each counted run, and leads the dashboard with questions that do not name the brand. See the dated public release notes rather than treating a historic kit as the latest release forever.

## How much does it cost?
The October 14 pricing snapshot lists monthly launch prices of US$59, US$179 and US$499 for Starter, Pro and Premium. Agency and enterprise options have separate conditions. Verify the current pricing page, billing interval and included usage before publishing. The public readiness check is free; that does not mean a free trial of every paid feature.

## What about Agent Journeys and other features advertised elsewhere?
This kit concentrates on the core measurement-to-action workflow. For an additional module, request a current demonstration and the applicable plan/availability details. A marketing page or a release-note entry alone should not be treated as verification of a particular account's access.

## Is there evidence of improved revenue, traffic or customer results?
This edition supplies no customer case study or independently validated commercial outcome. Its interface illustrations use demo data. An evaluation would need an agreed method, underlying evidence and permission to publish any customer material.

## How are privacy and security handled?
Consult the current published privacy policy and terms, and request a written explanation for the intended use. This kit does not assert a certification, universal data-residency promise, zero retention, or a guarantee about every external provider's handling of data. Do not use confidential customer information in an unsanctioned demonstration.

## Is Omni Impact affiliated with the AI providers it names?
Provider and product names describe coverage or context. They do not imply investment, certification, partnership, sponsorship or endorsement.

## Who founded it, and where is it based?
Ben Fowler and Adam Quarterman founded Omni Impact. The company website lists Rochester, New York. See the founder background for the professional biography included in this edition.

## Are funding, revenue or customer counts public in this kit?
They are not supplied. Do not infer a number or funding status from that omission. Direct factual questions to the media contact.

## Can I quote Ben from this package?
The descriptions and background text are company-supplied copy, not verbatim remarks by Ben. Request an attributable interview or written statement before putting words in quotation marks under his name.

## Where can I get images, a demo or a correction?
Logos, three captioned public-site screenshots and an explanatory diagram are included. For an interview, a live product walkthrough, additional materials or a correction, email hello@omniimpact.net with your outlet and deadline.