# Reporter demonstration guide

## A five-minute public orientation

**0:00-0:45 - The question.** Open [omniimpact.net](https://omniimpact.net/). Explain that the product investigates how a brand appears in sampled AI answers and connects findings to website work. The public Paxora scenes are illustrative: Paxora (paxora.example) is a fictional accounts-payable automation brand, not a customer account.

**0:45-1:45 - Read the answer before the score.** Open [Monitoring](https://omniimpact.net/monitoring/). Discuss mentions, recommendations and citations separately. Ask what prompt, provider route and time window produced a number.

**1:45-2:45 - Inspect the proposed change.** Open [Recommendations](https://omniimpact.net/recommendations/). The interface illustration shows a finding and a candidate fix. Explain the need to check factual content, applicability, permissions and the exact delivery path. The animation does not demonstrate a production write.

**2:45-3:30 - Separate readiness from visibility.** Open the [free readiness page](https://omniimpact.net/aeo-readiness-check/). Its entry screen shows the diagnostic concept. If running a scan, use a site you may test, record the conditions and show the actual returned result. This kit does not include a newly run scan.

**3:30-4:30 - Look at methodology.** Read the public [How we measure](https://omniimpact.net/docs/methodology/how-we-measure) guide. Ask for a current account demonstration that opens the answers behind a number and shows its denominator and excluded rows. Public notes describe the product; they do not substitute for that demonstration.

**4:30-5:00 - Close with the limits.** State that responses vary, a recorded answer can differ from one person's own session, and improvements do not guarantee placement or revenue. Point to the current pricing and media contact.

## For a live account demonstration

Arrange access with the company; this package does not grant a paid account, press trial or production permissions. Use a dedicated demo workspace and data cleared for the recording. Keep browser profiles, private workspaces, billing screens, tokens, account email addresses and unrelated tabs off camera.

Ask to see the actual run context, a raw answer, source evidence, a proposed edit, its review/delivery path, and a subsequent measurement with its limitations. Do not execute a publication to a real customer site merely to complete a demo. A prepared example can explain the workflow if it is labeled accordingly.

## Captions are part of the evidence

The image guide provides required context and credits. Paxora, its paxora.example address and account, scores, competitor names and changes belong to the illustrative website scenario. They are not verified customer identities, testimonials or results. The readiness screenshot is an unsubmitted public entry screen, not an audit result.