# Reporting context and sources ## External context Google's current Search Central guide says established SEO practices remain relevant to its generative search features. Its guidance is specific to Google; it does not certify Omni Impact or promise placement. [Google Search Central](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide) Pew's July 2025 analysis of 900 US adults' March browsing found traditional-result clicks on 8% of Google visits with an AI summary versus 15% without. Results were collected in April. This observational, historical study is neither a causal test nor an Omni Impact outcome. [Pew Research Center](https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/) These sources help frame reporting questions. They do not establish the size of Omni Impact's market, a current industry-wide click rate, customer demand, or a promised return on investment. Independently interview researchers, agencies and business owners before drawing those conclusions. ## Evidence levels in this edition - **Company-supplied:** identity, founders and roles, establishment year, descriptions and professional background. - **Publicly observable:** the website, listed business contact, public tool entry screen and advertised offer on the check date. - **Company-reported release:** descriptions of capability in the public changelog, not a fresh account-level verification. - **Illustrative:** public marketing interface scenes and the explanatory arithmetic example. - **Independent context:** the linked Google guidance and Pew research, each within its stated scope. No external study in this kit validates an Omni Impact customer result. No source link implies endorsement. Pricing and access should be refreshed at publication; retain dates when citing a historical release or study. ## Source directory ### S01 - Omni Impact - public product website [Omni Impact - public product website](https://omniimpact.net/) Type: Company publication. Checked 2026-10-14. Positioning, advertised model families, public location and business contact. Marketing illustrations are synthetic. ### S02 - AI search monitoring [AI search monitoring](https://omniimpact.net/monitoring/) Type: Company publication. Checked 2026-10-14. Monitoring workflow and public interface illustration; not an independent product benchmark. ### S03 - Recommendations and delivery options [Recommendations and delivery options](https://omniimpact.net/recommendations/) Type: Company publication. Checked 2026-10-14. Audit, generated proposals and delivery paths. Particular actions depend on connection, permissions and availability. ### S04 - Pricing and plan details [Pricing and plan details](https://omniimpact.net/pricing/) Type: Current advertised offer. Checked 2026-10-14. Prices and plan conditions can change. Verify the live page and checkout before reporting an offer. ### S05 - Free AEO Readiness Check [Free AEO Readiness Check](https://omniimpact.net/aeo-readiness-check/) Type: Public tool entry page. Checked 2026-10-14. Website diagnostic. This kit does not present a newly executed scan or an AI-answer coverage result. ### S06 - Methodology, Compare & Prompt Import - September 24, 2026 [Methodology, Compare & Prompt Import - September 24, 2026](https://omniimpact.net/changelog/2026-09-24) Type: Company release note. Checked 2026-10-14. Company-reported release; not a fresh test of every paid account or entitlement. ### S07 - Public release history [Public release history](https://omniimpact.net/changelog/) Type: Company release history. Checked 2026-10-14. Product milestones as described by the company. Not a corporate filing record. ### S08 - Media and general contact [Media and general contact](https://omniimpact.net/contact) Type: Company contact. Checked 2026-10-14. Public business inquiry route. Email is hello@omniimpact.net as displayed in the website footer. ### S09 - Privacy policy [Privacy policy](https://omniimpact.net/privacy/) Type: Published company policy. Checked 2026-10-14. Company policy statement, not an independent certification. Read the current policy for applicable data practices. ### S10 - Terms of service [Terms of service](https://omniimpact.net/terms) Type: Company legal reference. Checked 2026-10-14. Linked from the live site; consult the current document for terms. No legal conclusion is provided by this kit. ### S11 - Google Search Central: optimizing for generative AI search [Google Search Central: optimizing for generative AI search](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide) Type: Independent platform documentation. Checked 2026-09-26. Google Search guidance; not guidance for every provider and not an endorsement of Omni Impact. ### S12 - Pew Research Center: Google clicks and AI summaries [Pew Research Center: Google clicks and AI summaries](https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/) Type: Independent observational research. Checked 2026-09-26. 900 US adults; March 2025 browsing, search results collected April 7-17, 2025. Historical Google-only analysis, not a causal product study. ### S13 - Omni Labs public portfolio [Omni Labs public portfolio](https://omniilabs.com/) Type: Company portfolio. Checked 2026-09-26. Related software work. Portfolio projects have separate maturity and availability; do not combine their features with Omni Impact AEO. ### S14 - New Plans: Engines, Daily Prompts & Add-ons - October 3, 2026 [New Plans: Engines, Daily Prompts & Add-ons - October 3, 2026](https://omniimpact.net/changelog/2026-10-03) Type: Company release note. Checked 2026-10-14. Company-reported release on plan coverage, daily checks and add-ons; not a fresh test of every paid account or entitlement. ### S15 - How we measure [How we measure](https://omniimpact.net/docs/methodology/how-we-measure) Type: Company documentation. Checked 2026-10-14. Company description of the engines on each plan, check frequency and what each dashboard number means; not an independent audit of the method. ### S16 - Guided Setup, Prompt Pages & GA4 Outcomes - October 11, 2026 [Guided Setup, Prompt Pages & GA4 Outcomes - October 11, 2026](https://omniimpact.net/changelog/2026-10-11) Type: Company release note. Checked 2026-10-14. Company-reported release, including the How we measure guide replacing the in-app Methodology page; not a fresh test of every paid account or entitlement.