Share of Voice shows your brand's presence in AI answers about your market, compared with other brands.
Open Share of Voice. Start by reviewing your market in Data Hub.
Run a market analysis
Select Run Analysis to request a new analysis. Review the analysis usage shown on the page before running again. Manual analyses and automatic refreshes use the same monthly analysis allowance.
Automatic refresh starts after your first analysis. Check the refresh label in your workspace for the timing included with your plan.
Choose a view
Each tab answers a different comparison question.
| Tab | Use it to |
|---|---|
| Overview | Review the brand summary, category profile, and gaps. |
| Per Category | Examine the brands appearing in a specific market category. |
| Model Insights | Compare the analysis across models. |
| Leaderboard | Review brands and ranks within the selected category and time window. |
Keep the selected market, model, and time window consistent before comparing two views. A result for one category does not summarize every category your business serves.
Understand the percentage
Share of Voice compares your brand's presence with other brands in the selected market.
Read How we measure if you are comparing this page with Prompt Metrics.
Improve the question behind the analysis
Your market describes the category in which you want to be discovered. Review it when results consistently surface unrelated businesses. Use the market flow to change the primary market or add another supported market, then review the resulting categories.
When results are missing
Confirm that a market is configured and an analysis has completed. Check the usage indicator if Run Analysis is unavailable. If the page shows an error, follow Troubleshooting before starting repeated analyses.