Omni Impact

Omni Impact for media & publishers

The answer runs on your reporting.

Readers stopped opening the roundup — a model reads it for them and answers in one paragraph. Omni Impact shows which publications up to 11 AI engines cite when your beat comes up, and what to change so the citation is yours.

60%

of searches now end without a click to a publisher.

The summary at the top of the page answers the question, and the visit that used to fund the reporting never happens. What carries forward instead is attribution — the short list of publications a model retrieves, trusts and names inside the answer. That list changes week to week, and it is measurable. It is the part of the shift a newsroom can still influence.

Industry research on zero-click search. Not an Omni Impact benchmark.

What teams achieve

What newsrooms achieve with Omni Impact.

From roundups and explainers to comparison questions, the whole beat is monitored, measured and improved.

01

Turn retrieval into citation

Models pull your reporting whether or not they credit it. Source influence separates the domains a model retrieved from the ones it actually cited, so you can see where your work is carrying an answer without carrying your name.

02

Own the whole beat

Readers ask by topic, never by masthead — best budgeting app, how much to save, which card to close. Your question set mirrors how they ask, and organic share of voice shows how much of the answer on your beat is you. Prompts that name you never count toward organic share of voice, so absence is a recorded signal rather than a blind spot.

03

Keep the archive answerable

Evergreen roundups fall out of the answer long before they fall off the site. The 29-signal audit flags the freshness and structure problems — missing dateModified, unmarked updates, conclusions buried under the fold — and the ranked findings can become fixes matched to your CMS.

On the platform

The loop, tuned for the newsroom.

The same instrument — monitoring, measurement, ranked fixes — pointed at the questions your readers ask.

Monitor

Every question on your beat, on a schedule.

The questions your desk writes for — best-of roundups, comparisons, how-much-should-I explainers — run through ChatGPT, Google AI Overviews, AI Mode and more with your masthead left out of every organic prompt. What comes back is the answer each engine gives when your masthead is not in the question, and the sources standing behind it.

  • Up to 11 AI engines, including ChatGPT, Google AI Overviews and AI Mode
  • Organic share of voice — your masthead is never named in the prompt
  • Source influence: which domains were retrieved, and which were cited
See how monitoring works

Improve

Fixes that land on the archive.

Findings can become generated fixes — Article and FAQ schema, a corrected dateModified on the evergreen roundup, an answer-shaped summary the model can quote — publishable to WordPress, Contentful and more.

  • 29-signal website audit against the AEO playbook
  • Freshness signals repaired: dateModified, author markup, updated-on lines
  • Two-step confirmation on every publish; updates can be reverted on self-hosted WordPress and GitHub
See how fixes ship

Questions

Media & publishers, answered.

The fixes are structural, not editorial. The 29-signal audit reads schema, freshness signals and answer shape — Article and FAQ markup, dateModified, a summary a model can quote — and generates those as ranked changes an editor approves. Every publish is two-step confirmed, so nothing reaches the page without the desk. On self-hosted WordPress and GitHub, updates can be reverted.

Each self-serve plan tracks one brand end-to-end. Teams managing multiple mastheads get isolated client workspaces and a portfolio view on Enterprise — talk to us.

A 13-section PDF report covering share of voice, citation versus retrieval, sentiment and the Prompt score, with GA4 correlation so the visibility line sits beside the sessions line. Anomaly alerts flag a drop in the week it happens rather than at the end of the quarter.

Be the source.

Add the masthead’s domain — the first crawl and audit run today.

Get started