Omni Impact for travel & hospitality
Be the stay the model recommends.
Trip planning moved into the chat window. When a traveler asks for the best boutique hotel in your city, Omni Impact tells you whether the answer is you — and what to publish when it is not.
Share of Voice
Rankings
Q · What’s the best boutique hotel in Lisbon for a long weekend?
Recent AI mentions
“For a long weekend in Alfama, Alfama House stands out — rooftop views over the Tagus, nine rooms, and one of the best breakfasts in the district.”
ChatGPT · Recommendations · 2h ago
1 in 3
travelers now use an AI assistant to plan a trip.
The itinerary, the shortlist and the booking advice increasingly come from one generated answer instead of ten blue links. Properties that answer engines can retrieve, parse and trust get named in that answer; the rest are invisible at the exact moment a traveler decides. The gap is measurable — and closable.
Industry research on AI trip planning. Not an Omni Impact benchmark.
What teams achieve
What travel brands achieve with Omni Impact.
From city-break prompts to comparison questions, the whole journey is monitored, measured and improved.
Own the discovery question
Travelers ask by neighborhood, season and style — never by your brand name. Your question set mirrors how they actually ask, so you see the answers that decide bookings before your competitors do.
Control the description
Every answer is read for sentiment and framing: boutique or budget, romantic or business, recommended or merely mentioned. When the models get your property wrong, you know the same day.
Fix the source, not the symptom
Answers lean on guides, review sites and your own pages. Omni Impact shows which sources the models actually cite for your market and generates the schema and content fixes that earn the citation.
On the platform
The loop, tuned for hospitality.
The same instrument — monitoring, measurement, ranked fixes — pointed at the questions travelers ask.
Monitor
Every trip-planning question, on a schedule.
Your buyers’ real questions — best-of lists, comparisons, seasonal picks — run against nine AI models with your brand name left out of every organic prompt. What comes back is the answer a traveler got.
- Nine models, including ChatGPT, Claude, Gemini and Perplexity
- Organic share of voice — prompts that name you are excluded
- Mention tiers from top pick down to not mentioned
Improve
Fixes that land on your booking pages.
Findings arrive as generated fixes — FAQ schema for your property pages, answer-shaped content for your neighborhood guides — publishable through twenty integrations with a before-image on every write.
- 29-signal website audit against the AEO playbook
- Generated JSON-LD and content, matched to your stack
- Two-step confirmation and one-click revert on every publish
Questions