Audit brings your website analysis, crawl history, and brand perception checks into one view.
Open Audit after your domain has been added in Data Hub.
Start with the crawl and score
Check the domain status and Crawl History before interpreting the latest score. The page shows an Overall AI visibility score and a letter grade for the website audit.
The audit's grade scale runs from A+ to F. It is separate from the public AEO Readiness Check, which uses its own assessment. Compare like-for-like results rather than treating the two grades as interchangeable.
Read How we measure for how the Website score fits with Home's other score cards.
Review the technical findings
The website sections help you find issues to investigate.
| Section | What you can review |
|---|---|
| AEO Health | The audit's AEO health findings. |
| Site Files & AI Discoverability | Site-file checks and schema coverage. |
| Tracked Pages | Page-level information, including structured-data signals. |
| Schema Analysis | The analysis summary when available. |
| Brand Snapshot | The site's brand summary. |
Open relevant pages on your website to verify a finding before changing content or schema. A favorable audit result does not guarantee that an AI engine will cite the page.
Run brand perception checks
The AI Brand Perception section has an Analyze action and model results. Available models depend on your plan.
Use perception results to inspect how an engine describes your brand. Keep them separate from answers to the buyer questions you track in Prompt Metrics.
Move from findings to work
Use Improve for page-level recommendations. Return to Data Hub to request a new crawl after a change. Audit also offers Custom Report and Export PDF actions.
If the crawl fails or the audit has no results, follow Troubleshooting. Check the crawl date when reviewing a site that has changed since the audit.